Apparel
Deep Work Hoodie
480gsm boxy weight, no drawstring to fidget with.
Available$118
The Shop · 20 Objects · Limited Runs
New drop every Monday, 9am
Apparel.
Desk.
Paper.
Kitchen.
Buy the system, not the merch.
- Pocket Tee$48
- Focus Puck$89
- Week Desk Mat$68
Shop all 20 objects
Runs of 400. No restocks. Priced in the open.
Interactive Loadout
Pick your role, get a kit.
A good system beats raw hustle. Choose your discipline and we assemble three objects that earn their place on your desk.
The Full Catalog
Every object earns its place.
Category
State
Heavyweight Pocket Tee
220gsm ring-spun cotton, relaxed unisex.
Available$48
Ship It Long Sleeve
Everyday layer for the whole sprint.
Available$62
Desk
Focus Puck
A single tactile signal: heads-down, do not interrupt.
Available$89
Standup Cap
Low-profile six-panel. For the daily loop.
Available$38
Merino Crew Socks
3-pack. Merino, so you forget they're there.
Available$32
The Week Desk Mat
Seven columns. Your whole week, laid flat.
Available$68
Accent Keycap Set
One highlighter-yellow row. Type with intent.
Available$54
Do Not Disturb Flag
Raise it. Nobody has to ask.
Available$42
Cable Tin
The drawer of tangled cords, ended.
Available$34
Waxed Canvas Laptop Sleeve
Ages well. Sold out — run of 400 gone.
Sold out$78
The Monday Planner
Week starts Monday, where it belongs.
Available$28
Status Sticky Notes
Blocked / doing / done. Three stacks.
Available$16
Enamel Pin Set
Small flair for the laptop lid.
Available$14
Monday Roast
Medium-dark, whole bean. Fuel for the launch.
Available$22
The 1-of-52 Mug
Numbered for the week. One per Monday.
Available$26
Cold Brew Bottle
Insulated, 500ml. Not made yet.
Concept → vote in The Lab
Sprint Timer
Analog pomodoro dial. Not made yet.
Concept → vote in The Lab
The Starter Loadout
Tee, planner, roast & puck — the system, boxed.
Save $25$139
The Facts, Stated Plainly
220gsm
Heavyweight cotton in every tee. No thin blanks.
Mon 9am
A new drop lands every single Monday morning.
400
Objects per run. When they're gone, no restocks.
Reviews
Placeholder — to be filled with real customer reviews after launch. We won't invent ratings we haven't earned.
The House Rules
01
Monday is the best day of the week. Fight us.
02
A good system beats raw hustle every time.
03
Your work reflects your standards. Set them high.
04
Showing up consistently is a superpower.
05
The best time to start was last week. The second best is Monday.
Monday is not the enemy. Inertia is.
New drop every Monday, 9am. Limited runs, no restocks.
9am
Every Monday, on the dot
Runs of 400. Priced in the open. Buy the system, not the merch.